Put extra effort into finding the perfect corporate gift. This will enhance your business image and can strengthen business relationships. Be aware that giving the wrong gift may have a negative impact on your business image. A bad corporate gift can be unmemorable and end up at the back of the recipient’s cupboard, and never seen again. Even worse, bad corporate gifts can end up being offensive to some.
Corporate gifting can be overwhelming, but with the right tips and tricks you can sail through it. Here are some essential tips to keep in mind when corporate gifting to maintain the best image:
Consider Cultural Differences
Familiarise yourself with your gift recipient’s culture. For example, in China, a gift wrapped in white symbolises death. Accidentally offending a corporate gift recipient could be terrible for your business image.