6 reasons why a strong brand is important for your small business

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?

The short answer is: everything.

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together, the overall brand tends to be healthy.

1. Branding improves recognition

2. Branding creates trust

3. Branding supports advertising

4. Branding builds financial value

5. Branding inspires employees

6. Branding generates new customers

Branding can also help a business get word-of-mouth referrals. After all, would a client be able to tell a friend about Discover, Learn & Grow if they couldn’t remember the brand of the learning center? The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand, starting with a strong logo.

Article courtesy of www.deluxe.com